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Missão e Valores

Our mission vision and values outline who we are, what we seek to achieve and how we want to do it. They give a clear direction for our company and help make sure that we are all working toward the same goals. Everything we do is inspired by our Mission:

  • Declaration | Quickly. Safely. Securely.
  • • Innovation | Today. Tomorrow. Always.
  • • Consideration | People. Product. Environment.
  • • Exhilaration | Happiness. Satisfaction. Recreation.

To achieve the sustainable growth of HEL Performance we have established a Vision with clear goals:

  • People | A great place to work where people are inspired
  • Planet | A responsible global company making a difference
  • Portfolio | A portfolio of quality products
  • Partners | A winning network of partners with happy customers
  • Potential | A company which looks to the future

We are guided by shared Values that we will live by as a company and as people:


Leadership | Passion | Integrity | Accountability | Collaboration | Innovation | Quality
We are a local business on a global scale existing in over 68 countries around the world and offer a portfolio of world-class products within our industry on a local scale. We aim to be an integral and functional part of every community we exist in. We support the basic building blocks of community development and by offering the assembly of our products on a local basis we create employment, interest and the facility for personal and group expansion. We improve lives in every community we touch and believe in total equality. Our products are made from the finest quality materials, to the most exacting standards and constantly evaluated during the hose manufacture.

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